STARTUP GRAND RAPIDS — PITCH OUTLINE
Free educational resource. Not investment advice.

1. OPENING
Company name and a clear one-sentence description.

2. PROBLEM
Who faces it, how often, and why existing alternatives fall short.
Use evidence and clearly identify estimates.

3. SOLUTION
What you offer and how a customer uses it.

4. CUSTOMER AND MARKET
Specific initial customer segment and credible market sources.

5. BUSINESS MODEL
Who pays, how pricing works, and the key costs.

6. PROGRESS
Actual milestones, customer evidence, or tests completed.
Never present projections as achieved results.

7. GO-TO-MARKET
How you will reach your first customers and test that approach.

8. TEAM
Relevant experience, capabilities, and gaps.

9. ASK
The specific support needed, intended use, and next milestone.