STARTUP GRAND RAPIDS — IDEA-TO-ACTION WORKSHEET
Free educational resource. Not financial or legal advice.

1. THE PROBLEM
What problem do you want to solve? Who experiences it most often?
How is it solved today? What is frustrating about those alternatives?

2. YOUR CUSTOMER
Describe one specific customer group.
Where could you meet five people from this group?
What evidence would show the problem is important to them?

3. YOUR ASSUMPTIONS
List three assumptions about the customer, problem, or willingness to pay.
Rank them from most risky to least risky.

4. THE SMALLEST TEST
What can you test this week without building a full product?
What result would support the idea? What result would change your mind?

5. YOUR NEXT STEP
One action:
Who is responsible:
Target date:
What support do you need: